WE BELIEVE in dramatic mission statements.
Ones carefully written with commas, and em dashes —
making them sound conversational, yet INSPIRING.
Mission statements that are written by a copywriter pretending he is performing a bad spoken word POEM.
WE BELIEVE in believing
and we stand for standing for things. Always.
WE BELIEVE advertising can make a better world.
No, really — a world where a businessman is everyone’s favorite job, action figure, and somehow superhero.
A world where your advertising agency
spends it’s already shrinking budget where it belongs
on GETTING YOU DRUNK.
WELCOME TO A WHOLE NEW WAY TO APPROACH ADVERTISING.
One that doesn’t get bogged down by storytelling
and basic logic.
But instead, a world where your agency shuts up,
keeps costs down, and just, like, does whatever the client asks them to.
WELCOME to a new world.
WELCOME to the future of advertising.
WELCOME to CLIENT’S CHOICE ADVERTISING.
Where you’re always right. Even if YOU’RE WRONG.
“The most powerful element in advertising is the truth.”
— William Bernbach
“If it doesn't sell, it isn't creative.”
— David Ogilvy
“Advertising is broke. But that doesn’t mean we have to be.”