WE BELIEVE in dramatic mission statements.

Ones carefully written with commas, and em dashes —
making them sound conversational, yet INSPIRING.


Mission statements that are written by a copywriter pretending he is performing a bad spoken word POEM.


PAUSE.


WE BELIEVE
in believing
and we stand for standing for things. Always.


WE BELIEVE
advertising can make a better world.
No, really — a world where a businessman is everyone’s favorite job, action figure, and somehow superhero.


A world where your advertising agency
spends it’s already shrinking budget where it belongs
on GETTING YOU DRUNK.


WELCOME TO A WHOLE NEW WAY TO APPROACH ADVERTISING.

One that doesn’t get bogged down by storytelling
and vision
and basic logic.


But instead, a world where your agency shuts up,
keeps costs down, and just, like, does whatever the client asks them to.


WELCOME
to a new world.
WELCOME to the future of advertising.
WELCOME to CLIENT’S CHOICE ADVERTISING.


Where you’re always right. Even if YOU’RE WRONG.

 

“The most powerful element in advertising is the truth.”

— William Bernbach


“If it doesn't sell, it isn't creative.”

— David Ogilvy


“Advertising is broke. But that doesn’t mean we have to be.”

— Our FounderS